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Marketing and Public Relations

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L

Lane Community College It is preferred to use the full name of the college initially, and then "Lane" or "the college." Avoid general use of "LCC," although "LCC" can be used in tables or when using "Lane" could be unclear to readers.

legibility We communicate best when our audience can see or hear what we are saying, so consider legibility when designing for print or the web. Choose sans serif fonts for the web (such as Verdana) because they are easier to read onscreen than serif fonts (such as Times). Serif fonts are more difficult to read on a computer screen because they're more complex with their little feet at the ends of the letters. In addition to choosing fonts for legibility, you should choose text colors and backgrounds that provide sufficient contrast for text to be clearly legible.

logo A logo is a designed name, symbol or trademark that is used consistently to represent an organization, business or product. The college logo is the official mark of the college. The college logo is the only logo that should be used to represent college departments and programs, and departments may not use a separate logo unless they have a unique need and special approval has been made by Marketing and Public Relations. As the official symbol of the college, the logo needs to be used in a consistent manner and should not be altered in any way.

longhouse When referring to a Native American building, use one uncapitalized word.

Lane Community College Marketing and Public Relations
Building 3, 2nd Floor
4000 East 30th Ave, Eugene, OR 97405
For more information about marketing, contact Tracy Simms.
For more information about public relations, contact Joan Aschim.
Revised 4/4/11 (llb)
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2011 Site Archive