Marketing Resources Available to College Staff
Advertising
All college ads must be approved by Marketing and Public Relations before publication. Ads are usually designed in the college's Printing/Graphics department. For more information, visit 2011sitearchive.lanecc.edu/mpr/advert.htm or contact Tracy Simms at simmst@lanecc.edu or ext. 5889.
Brochures, Posters, and Other Publications
The college has procedures for brochures and posters, and these items are generally printed by Lane's Printing/Graphics department. For information, visit 2011sitearchive.lanecc.edu/mpr/broch.htm.
Cameras
The college's Marketing and Public Relations department has cameras available for use by other departments for use on projects related to marketing or public relations. For information, contact Joan Aschim at ext. 5591 or Tracy Simms at ext. 5889.
Campus Tours
One of the best ways to learn more about Lane is through a guided tour of main campus. Tours are led by current students. If you would like to arrange an individual or group tour, send an e-mail to outreach@lanecc.edu or call the Student Recruitment and Outreach office at (541) 463-5688.
College Brochure (Viewbook)
Lane's recruitment brochure provides an introduction to the college and an overview of college programs and services. For copies of the college viewbook, contact Tracy Simms at ext. 5889 or David Van Der Haeghen, Student Recruitment and Outreach at ext. 5688.
The Weekly Newsletter
If you have news about a program you want to promote, tell college staff with an announcement in the staff newsletter. Contact Joan Aschim of Marketing and Public Relations at ext. 5591 or send an e-mail to The Weekly.
Displays
The Student Recruitment and Outreach Office office has banners, display panels, display materials, and table covers that can be used for event exhibits. To borrow these materials, contact David Van Der Haeghen at VanDerHaeghenD@lanecc.edu or ext. 5688.
Logo and Graphic Standards
Lane has rules designed to protect the integrity of the Lane logo and graphic standards to promote the quality and consistency of college publications. For more information, see the online Graphic Standards Guide at 2011sitearchive.lanecc.edu/mpr/grastan.htm or contact Tracy Simms at simmst@lanecc.edu or ext. 5889.
News Releases and Public Service Announcements
The college’s public information officer prepares and distributes news releases to local news media. For information, contact Joan Aschim at aschimj@lanecc.edu or ext. 5591.
Photography
Marketing and Public Relations has photographs of students and campus for use by college departments in their printed publications and webpages. If publishing photographs where students will be identifiable, use model release forms. For access to downloadable photos and model release forms, go to 2011sitearchive.lanecc.edu/mpr/photo.htm.
Promotional Items
Marketing and Public Relations has a variety of inexpensive items for giveaways at events. Promotional items containing the college logo include things like balloons, pencils, keychains, mini-radios, highlighters, lapel pins, coasters, and decals. If you have an upcoming event and would like to request promotional items, contact Tracy Simms at simmst@lanecc.edu or ext. 5889.
Website
The college's website is an increasingly important source of information about the college. For information about webpage design standards, see 2011sitearchive.lanecc.edu/webguide/ or contact Lori Brenden at ext. 3354.
Writer’s Style Guide
A college style guide was created to assist staff in producing consistent, high quality written materials reflective of a quality educational institution. The Writer’s Style Guide offers tips on correct use of punctuation and writing for marketing publications and webpages. The style guide was thoroughly revised in 2006 and is available at 2011sitearchive.lanecc.edu/mpr/wr_style.htm.
