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Creating Brochures, Posters and Other Marketing Publications

College Procedure for Brochures
Department managers are responsible for ensuring that brochures produced by their departments contain accurate information, are competently written and designed, properly use the college logo and accessibility notices, and comply with accreditation standards and federal laws. Final layout for college brochures is usually done in the Printing/Graphics department. The marketing coordinator in Marketing and Public Relations can offer advice on text and design.

Basic Features of College Brochures:

• front has department/program name near top, photo in middle, and college logo near bottom
• the back panel includes contact information with a phone number and, usually near the bottom of the page, the college’s logo and equal opportunity statement: an equal opportunity/affirmative action institution
• a disability notice should be included that says: This information is available in alternate formats upon request by contacting Disability Services at (541) 463-5150 (voice), 463-3079 (TTY), or disabilityservices@lanecc.edu (e-mail).
• the fonts Goudy and Univers are recommended
• use of official college color (blue PMS 287) for one of the ink colors
• use of standard white paper
• text that is in paragraph form should be left justified/aligned left
• an uncrowded appearance (don’t fill every bit of space with text)

Photography
Marketing has quality images of main campus, Lane students and programs, and stock photography that are available for use by other departments. If using a photograph, it should be of good technical quality and show subjects and the college in a positive light. For brochures, it is best to use photographs that are strikingly simple, clean and uncluttered. A signed model release form usually must be obtained from students before their recognizable image or testimonial statement can be used to market the college. To access downloadable college photographs and release forms, click on the Photography link to the left.

Steps in Creating College Brochures:

1. Do a rough draft of the piece, and then have your department head review the draft of the text and design.
2. Take your draft to the graphic artist in Printing/Graphics and obtain an estimate from Printing/Graphics on the costs for layout, paper and printing, and complete a Printing/Graphics order form. Work with P/G’s graphic artist to fine-tune the design.
3. Check over your final proof from Printing/Graphics carefully. When you and your department head have decided the piece is ready to print, give the okay to Printing/Graphics to print the brochure.