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Klupenger Teaches with Enthusiasm
Story by Chris Cunningham

Klupenger Teaches with Enthusiasm
Bill Klupenger, insructor and coordinator of the Small Business Management program listens as Kirk Guidici explains elements of the Rising Moon Organics label.

Those who enroll in Lane's program are "curious, creative, intelligent & and pretty unique people," says Bill Klupenger, Small Business Management Program coordinator and instructor.
He says, "Small business is not suited for everybody. People have an interest in it, without knowing that they don't have the skills, or the mindset to do it." Klupenger, who has an M.B.A. and more than 20 years of business and financial experience in large corporations and small businesses, says, "My job is to help people get some clarity around what they want to do."

Joan Kleban and Vickie Galster, owners of Greater Goods, Inc., a retail business specializing in imported items and energy efficient goods, found Klupinger's monthly on-site visits invaluable. "These sessions helped put into practice many classroom ideas," the two women say. "Bill gave us perspective on our issues and provided the guidance for our proposed projects and changes."

Robin Cushman, owner of Robin Cushman Photography, a horticultural photography company, says, "What is most remarkable is his enthusiasm for teaching and for each individual business. Bill draws on a wide range of knowledge. In the classes, he presents all the topics one needs to build, evolve and even sell a business."

For more information, contact Bill Klupenger at (541) 463-4614.

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Lane Community College Marketing and Public Relations
Building 3, 2nd Floor
4000 East 30th Ave, Eugene, OR 97405
For more information about marketing, contact Tracy Simms.
For more information about public relations, contact Joan Aschim.
Revised 10/15/06 (llb)
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